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 Apple’s release of iOS 14.5 will change the privacy and information sharing settings on all iOS apps to “opt-in”. In response to Apple, Facebook launched a new measurement protocol, Aggregated Event Measurement (AEM), to mitigate some of this negative impact. If you advertise (or plan to advertise) on Facebook, it is highly recommended to set up AEM for your Facebook account. Please download our guide to get started on contact us at info@bostondigital.com

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