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Does Consumer Age Impact Mobile Behavior?

We surveyed 500 consumers to determine the role age plays in mobile and online behavior and compare digital habits across generations. 

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31% of Boomers use their mobile device to access Instagram. 

Businesses can’t afford to base their marketing strategies on outdated ideas of how age groups behave. In today’s smartphone-obsessed world, we’re no longer completely siloed generations.

What you'll get...


View the full results from our recent consumer survey. 


An analysis of the most significant findings and what they mean for your company.


The use of mobile and digital has become so widespread that all ages are now members of the Impulse Generation. Learn how to capture them.