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The Healthcare Marketer's Guide to Creating a Content Strategy

Learn how to execute a powerful content marketing strategy that will increase leads, reduce marketing costs and engage patients and physicians. Fill out the form below to get instant access to our guide!

The Healthcare Marketers' Guide for Creating a Content Marketing Strategy

Content marketing delivers 54% more leads than traditional outbound marketing.

Content marketing generates more leads and costs 61% less than traditional outbound marketing. Make sure your content strategy is optimized for success with this proven guide. We'll use the insight we've gained working with Vertex, Genzyme and Charles River Labs to help you create a powerful strategy that converts your audiences.

This healthcare marketing guide includes...

4 Key Steps

Discover the 4 key steps to creating an effective content marketing strategy for your health sciences company.

Building a Team

Learn how to build out your content marketing team to ensure successful execution.

Content Mapping

Learn how to map content to the buyer's journey for higher engagement and improved nurturing.