For decades, businesses have framed their practices through the lens of sustainability to comply with issues that are top-of-mind for consumers. In a comprehensive survey of key general publics, we uncovered just how savvy consumers are when it comes to authenticity as it relates to sustainability.
“Many of the findings were in line with our assumptions, while others were surprising,” said Boston Digital president and CEO, Peter Prodromou. “We know that people have great faith in technology to solve problems, yet people don’t factor in the huge energy drain these companies create through server farms and crypto mining, among other things. The other great reveal is the similarity of attitudes across generations and education levels, which tracks to our research about the Impulse Generation.”