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free ebook

The Healthcare Marketer's Guide to Creating a Content Strategy

Learn how to execute a powerful content marketing strategy that will increase leads, reduce marketing costs and engage patients and physicians.


Content marketing delivers 54% more leads than outbound marketing

Content marketing generates more leads and costs 61% less than traditional outbound marketing. Make sure your content strategy is optimized for success with this proven guide. We'll use the insight we've gained working with Vertex, Genzyme and Charles River Labs to help you create a powerful strategy that converts your audiences.

This Healthcare eBook includes...

Persona Tactics

Learn how to build out your personas and address their needs with high-impact content that converts.

The 7 Steps

Discover the seven steps to establishing a content creation process, so you can effectively implement your strategy

Buyer's Journey

See a sample healthcare buyer's journey to help guide your own journey development process